Since its founding in 2018, Jetour--a sub brand of Chery Automobile, has gradually made a place for itself in the crowded market of Chinese automotive industry. Jetour, which is aimed mainly at younger urban consumers, will specialize in affordable SUVs and crossovers that offer appealing features and contemporary design. Jetour sold more than 150,000 units in 2022 with a growth rate of nearly 20% year-on-year, demonstrating its strength in the domestic market. Jetour brands itself a more affordable alternative than Chinese competitors such as Geely SVENEEF, Haval and BYD.
Jetour favourite model X70 is a midsize SUV available in Style that competes directly Byeonho Boyue or Haval H6. Despite being spacious inside and coming with a 10.25-inch touchscreen, available panoramic sunroof and available adaptive cruise control, the X70 launches at just around ¥90,000 ($12,500), undercutting its rivals. We felt that it was a good value for the price, and from the numbers themselves this should appeal to buyers looking to save some money while still having access to modern technology. Pruxian prices the Boyue from ¥105,800 ($14,700), matched by the H6 in its domestic market; compared to those vehicles, it makes Jetour a budget choice within its segment.
Jetour, meanwhile, talks up its commitment to the smart side of things. Much like the Jetour X90, which has line keeping assistance and automatic emergency braking, in addition to a range of overrated kilowatts. The features above have become increasingly standard among Chinese automakers, but Jetour offers them at a price point lower than some BYD or Great Wall Motors:> Affordable pricing and the presence of the most up-to-date connectivity and safety technology is a big reason why people are buying these JeTour vehicles.
When it comes to its export business, Jetour is much younger and has thus far focused on a select few markets including South America, the Middle East, and Southeast Asia. That number still lags behind the export volume of parent company Chery, which exported 269,000 vehicles in 2021, but this slow global march is similar to that taken by other successful Chinese brands like Great Wall Motors as they transitioned from domestic focus to overseas expansion.
The efficiency of Jetour compared to other carmakers is also an area where the brand competes. That 1.5-liter turbocharged engine in the X70 – good for around 156 horsepower – is pretty unremarkable, but also par for its class.. Jetour's vehicles aren't as efficient or inexpensive to run as the hybrid and electric options from BYD, but they do better than competitors while coming in at accessible price points. As such, it will continue to be an attractive option for consumers not yet keen on transitioning to electric vehicles, especially in places where the EV charging network is still being developed.
Li Xiang, chairman and CEO of Li Auto commented as early as 2016 that “the future is the convergence of technology and user attitudes”). Our way of doing this is by putting in a service and tech angle to Jetour, and we are also happening to be focusing on driver-centric design in our case. Their vehicles are meant to be fun for the driver, delivering a nice middle ground of tech content and ride comfort priced somewhere in the center.
In the heavily diluted Chinese automotive market, Jetour edges out with budget-oriented yet equipment-rich vehicles. Jetour certainly does not boast the nameplate recognition of Geely, or the utter EV focus of BYD (yet), but its rapid domestic sales growth and growing international footprint shows jetour is one to watch in coming years. With its low price, practical features and contemporary appearance overall pounds for youthful buyers looking for good deal technology.